Former Manhattan agency directors turned Brooklyn hands-on designers Anton and Irene joined us at Awwwards Conference Berlin to talk about their project with Ikea One Shared House 2030 and making research playful. Here they discuss the difference between design in the U.S and Europe, if the role of the designer has changed, when NOT to experiment, and moving towards designing “off screen” projects.




Clients are afraid to experiment because if the drop-off rate is 2% that could mean millions of dollars lost so that’s not in their interest, other clients don’t care about that, you always have to understand as a designer, what is the goal of the client.

Subscribe now – watch the hottest digital design talks and interviews from Awwwards, on our official YouTube Channel.

Source link