How to build modern fashion brands and revolutionize the shopping experience through design. Pieter Konickx and Suchi Ahuja from B-Reel are a multidisciplinary creative team with a knack for creating digital campaigns and experiences. They discuss working on brands like Rihanna’s luxury fashion house FENTY that go against industry tradition of having physical stores and instead only do online distribution, at Awwwards Conference New York.
Fenty doesn’t design around seasons at all. The releases can drop at any time, keeping the consumers on their toes –– adapting to modern consumer behavior.
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